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How To Ask For A Google Review

How To Ask For A Google Review – Entertainment Industry

How To Ask For A Google Review – Entertainment Industry

Later today or tonight, or whenever you get a chance, would you mind taking a few minutes to write a review for us on Google?
(Optional)  The reason I ask is because when you do, it helps others learn about us through your experience.

What I’d like to do before you go is send you an email with a link that will take you directly to Google where you can write your review, and if you’d like, I can text it to you too.

Immediately send the review request while the customer is standing in front of you and then say,
Thanks for offering to write a review for us. We’re really looking forward to reading your comments.

Breaking Down The Script – Sentence By Sentence

Later today or tonight, or whenever you get a chance…

When you start your request like this your customer knows that you’re not expecting them to write the review while they’re at your business but rather, when it’s convenient for them to do so.

…would you mind taking a few minutes to write a review for us on Google?

Here’s where you let your customer know approximately how long this is going to take (only a few minutes) and you’re clearly asking them to write a review on Google.

Notice that the phrases “write a review” or “read your comments” is repeated four times. The reason for this is because Google doesn’t want to see ratings without written reviews. They want to see a written review … and so do you. The more you reinforce the “write a review” the more likely that your customer will write a review.

The reason I ask is because when you do, it helps others learn about our us through your experience.

When you give your customer a reason why you’re asking them to write a review, no matter what the reason, they’re about 30% more likely to comply with your request. If you don’t like the reason provided in the script, change it to something that makes more sense for your business.

What I’d like to do before you go is…

I encourage you to say this because the single most valuable thing you can do to get the most reviews is to send the review request while your customer is still with you. If your customer walks out the door, even if you send the request to them within minutes, your response rate will fall through the floor. It’s that important.

…send you an email with a link that will take you to Google where you can write your review.

Here’s where you answer their unasked question, “How do I write a review on Google?” (We’ll discuss texting below.)

Emailing is still slightly more effective than texting if your customers are going to write a review after they leave your business. However, if you have the ability to send them a review request by text too, and your customer would rather get a text, it may be slightly more effective.

However, I don’t recommend asking a customer to write a review while they’re at your business. They won’t tell you, but about 50% of customers will find your request pushy. If they want to write a review while they’re still there, let them write it. (Make sure they’re not using your free WIFI because multiple reviews from the same IP address can trigger Google to remove those reviews.)

If they don’t have time to write a review immediately, they can open your email later and write a review when it’s convenient.

If you’re using the Five Star Review System and you choose to send your customer a review request by email, there are other benefits.

For example, if your customer doesn’t respond to your initial request within three days, the system will automatically send them an “Off-the-Hook” email. This little gem will garner 30% more reviews. We call it the “Off-the-Hook” email because it literally lets them off the hook for not writing a review, yet it has the remarkable effect of generating 30% more reviews! Go figure.

I’ll send you the word-for-word text our subscribers use in their Off-the-Hook email tomorrow. Make sure you look for it.

…if you’d like, I can text it to you too.

Many of your customers prefer text, but some don’t. That’s fine. If you have the ability to send both a text and an email send them both – but only send a text message if your customer requests it. If your customer didn’t give you verbal authorization to send a review request by text, they may find it offensive. After sending over a million review requests on behalf of our subscribers we know that Email + Text is 200% more effective at getting reviews than text only.

Send the review request while your customer is standing in front of you. I honestly cannot explain why this is so effective, but every subscriber that uses the Five Star Review System will tell you that if you want customers to respond, send the review request while they’re in front of you.

As simple as it is, it’s the single most effective thing you can do to get reviews. Nothing else even comes close.

Thanks for offering to write a review for us. We’re all really looking forward to reading your comments.

When you let your customer know that you’re looking forward to reading their comments, they’re 20% more likely to follow through and write the review because they don’t want to let you down. Please don’t say this until AFTER you send the request because it won’t have the same impact.

I understand that asking a customer to write a review while they’re at your business is not always convenient–especially if there are other customers in line. If you have the time, ask. If not , wait until their next visit.

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