How To Ask For A Google Review – Medical Practices

How To Ask For A Google Review – Medical Practices

Breaking Down The Script – Sentence By Sentence

When you start your request like this your patient knows that you’re not expecting them to write the review while they’re in your office but rather, when it’s convenient for them to do so.

Here’s where you let your patient know approximately how long this is going to take (only a few minutes) and you’re clearly asking them to write a review on Google.

Notice that the phrases “write a review” or “read your comments” is repeated four times. The reason for this is because Google doesn’t want to see ratings without written reviews. They want to see a written review … and so do you. The more you reinforce the “write a review” the more likely that your patients will write a review.

When you give your patient a reason why you’re asking them to write a review, no matter what the reason, they’re about 30% more likely to comply with your request. If you don’t like the reason provided in the script, change it to something that makes more sense for your practice.

I encourage you to say this because the single most valuable thing you can do to get the most reviews is to send the review request while your patient is still with you. If your patient walks out the door, even if you send the request to them within minutes, your response rate will fall through the floor. It’s that important.

Here’s where you answer their unasked question, “How do I write a review on Google?” (We’ll discuss texting below.)

Emailing is still slightly more effective than texting if your patients are going to write a review after they leave your office or if they’re not in a place to write a review immediately. Texting will be more effective if they have time to write a review while they’re in your office.

However, I don’t recommend asking a patient to write a review while they’re in your office. They won’t tell you, but about 50% of patients will find your request pushy. If they want to write a review while they’re still at the office that’s great. Let them write it. (Make sure they’re not using your free WIFI because multiple reviews from the same IP address can trigger Google to remove those reviews.)

If they don’t have time to write a review immediately, they can open your email later and write a review when it’s convenient.

If you’re using the Five Star Review System and you choose to send your patient a review request by email, there are other benefits.

For example, if your patient doesn’t respond to your initial request within three days, the system will automatically send them an “Off-the-Hook” email. This little gem will garner 30% more reviews. We call it the “Off-the-Hook” email because it literally lets them off the hook for not writing a review, yet it has the remarkable effect of generating 30% more reviews! Go figure.

I’ll send you the word-for-word text our subscribers use in their Off-the-Hook email tomorrow. Make sure you look for it.

Many of your patients prefer text, but some don’t. That’s fine. If you have the ability to send both a text and an email send them both – but only send a text message if your patient requests it. If your patient didn’t give you verbal authorization to send a review request by text, they may find it offensive. After sending over a million review requests on behalf of our subscribers we know that Email + Text is 200% more effective at getting reviews than text only.

Send the review request while your patient is standing in front of you. I honestly cannot explain why this is so effective, but every subscriber that uses the Five Star Review System will tell you that if you want patients to respond, send the review request while they’re in front of you.

As simple as it is, it’s the single most effective thing you can do to get reviews. Nothing else even comes close.

When you let your patient know that the doctor and the rest of the staff is looking forward to reading their comments, they’re 20% more likely to follow through and write the review because they don’t want to let you down. Please don’t say this until AFTER you send the request because it won’t have the same impact.