When asking for a review, here’s what you need to know

  • Always get permission before sending a review request
  • Ask at the peak of your customer’s happiness with your service
  • Let your customer know that you’re asking for a “favor”
  • Let your customer know how long this will take
  • Let your customer know how you benefit from their favor
  • Get your customer’s primary email address
  • Tell your customer how much their offering to write a review means to you
  • Tell them that you’re looking forward to reading their review.

Script Examples

If You’re Asking For Yourself

I’d like to ask you a favor Dave.  Would you mind taking a few minutes to write a review for me please?  Your comments help others know what to expect when they’re looking for the service we offer. (dentist, pet groomer, lawyer, etc.)  May I send you an email with a link to where to review us (and we will never, ever share it with anyone) is that OK?  What’s your primary email address please? Thanks for offering to do this Dave, it means a lot to me. I’m looking forward to reading your comments.

If You’re Asking For Someone Else

I’d like to ask you a favor Dave.  (Dr. Jones) asked me to ask you if you wouldn’t mind taking a few minutes to write a review for us please?  Your comments help others know what to expect when they’re looking for a (dentist, pet groomer, lawyer, etc.)  May I send you an email with a link to where to review us (and we will never, ever share it with anyone) is that OK?  What’s your primary email address please? Thanks for offering to do this Dave. It means a lot to us. (Dr. Jones) and I are looking forward to reading your comments.

Word of Encouragement

You will quickly know whether or not you’re asking properly based on the number of customers who respond to your review request. Be patient. You will get better with time. Everyone does and you will too!

What To Do After A Customer Writes A Review

Once you get a notification that a customer has attempted to write a review (not everyone who clicks on a review site will write a review – Learn more here) you need to IMMEDIATELY thank them. You can email them, send them a hand written card or my favorite, call them.

“Hi Dave, this is Bob Sommers at Essential Marketing Systems and I’m calling because I just saw your wonderful review on the Internet and I did not want another minute to pass without saying Thank you and letting you know how much I appreciate you taking the time to write a review for me. Thank you.”

If you call your customer IMMEDIATELY after they write their review, this is the exact same time they will receive your coupon or flyer with a request to share it with their friends. It will dramatically increase their chances of sharing it.